ONO Pleasure was founded in Switzerland in 2009 by Joerg Moehl, a successful entrepreneur with over ten years of experience in the luxury goods market. During that time, Joerg also set up and founded the company Armocon Technology, manufacturing products for LELO, who went on to buy Armocon in 2008. In the same year, Joerg moved to found ONO Technology AG in Switzerland, and later ONO Pleasure (HK) Limited in 2009.